- 1889
- The year the house was founded
- 60+
- Straps, all one mechanism
- 10s
- To change a strap, by hand
Signature Collections
The system
Two decisions. That’s the whole house.
The Locket
The face. Silver to platinum, one stone or many.
The Strap
The band. Seventy options, ten seconds to change.
= a bracelet that is only ever yours.
Build yoursChapter II
High Jewellery
Natural stones, set by hand — every stone above one carat certified.
DESIGNED WITH CHARACTER
Each piece by Viktor Alexander is designed to command attention, defined by character, shaped by boldness, and created to be unlike any other. Each gemstone is natural and ethically sourced with most larger gemstones above 1 carat certified by our Authorized panel of Gemologist Laboratories.
Explore our unique series of ring’s today.
-
FDF08 Platinum Oval Blue Sapphire PT950 Ladies Ring
$2,750 -
FDF06 Platinum Oval Emerald PT950 Unisex Ring
$2,950 -
FDF010 Platinum Ruby PT950 Ladies Ring
$2,230 -
FDL12 Platinum Oval Blue Sapphire PT950 Men’s Ring
$2,900 -
FDF06 Platinum Blue Sandstone Diamond PT950 Men’s Ring
$3,700 -
FDL01 Angel Wings Platinum PT950 Men’s Ring
$1,780 -
FDL03 Platinum Round Ruby PT950 Men’s Ring
$2,900 -
FDL05 Platinum Square Blue Sapphire PT950 Men’s Ring
$2,680 -
FDF02 Blue Sapphire Platinum PT950 Unisex Ring
$2,450 -
FDF01 Blue Sapphire Platinum PT950 Unisex Ring
$2,580
Chapter III
Timepieces
One eight-sided case. Swiss movements, engineered to our specification.
EXTRAORDINARY WATCHMAKING
Every watch begins with one case: the Arc de Renaissance. Eight sides, no curves, legible across a room. Inside, Swiss movements, modified and engineered to our specification.
The case stays. Everything else moves — openworked dials that leave the movement in plain view, a GMT for two time zones at once, stone-set bezels for the ones that should be seen. Nine series, his and hers, one silhouette.
EIGHT SIDES · SWISS AUTOMATIC · NINE SERIES
Chapter IV
Perfume Extraordinaire
Composed in-house, made in Grasse, at full parfum concentration.
Parfum
One bottle. Three hours. Three perfumes.
Composed in-house, made in Grasse. At parfum concentration the arc is long enough to follow — so follow it.
Tap to follow it →
The opening
OUR CUSTOMER EXPERIENCE
COMPLIMENTARY SHIPPING
We provide complimentary shipping globally for purchases above USD 350
COMMUNICATE WITH US
Contact our WhatsApp Business at +16468736705
CUSTOMIZED SIZING
Talk to us about custom sizing if you are worried about your sizes
GIFT WRAPPING & ENGRAVING
Special occasions can be made even better with special engraving and gift wrapping services.
REACH OUT TO US
MEDIA & LAUNCHES
PAPILLON - REBIRTH, TRANSFORMATION
Celebrate the New Year 2026 with our latest addition to the Regalia collection - Papillon
TOURBILLON WITH A VENDETTA
Available in 18k Rose Gold or 316L Steel, powered by SB1202 Swiss Hand-Wound movement.
THE ART OF WRIST SWAG
An eye watering spread of the Romanov collection adorn with some of Viktor Alexander’s signature bags.